Even then, capacity for that process has been severely limited, and Samsung charged a premium to fabricate those panels, especially for Apple who always wants it done to their own exacting specifications and sometimes even with different materials. Which is why companies, including Apple, are investing in next-generation display technologies like miniLED and microLED.Īnother problem with OLED, historically, is that only Samsung has had a really good process for producing it for phones, which is very different than producing it for TVs. Dimming is sometimes handled by pulse width modulation, which some people claim they can see and annoys them, and for as much power as they can save when they're dark, wow can they use it up when they go bright. The brightness isn't always consistent, especially at the larger end of the mobile spectrum.

OLED can also burn in or just persist too long at times. And that screws with the math when determining things like actual resolution and display density. And it can color shift over time as well as the blue sub pixels die off faster than the red and green ones, which is why OLED on phones typically uses what's called a pentile arrangement, doubling up on some sub pixels, rather than the straight up Red Green Blue stripe used on LCD displays. In other words, as you turn it, it can look more reddish on worse displays and still a little bluish, even on good ones. For example, it can color shift off-axis. Much to the chagrin of the LCD marketing lobby, that makes OLED about the only current display technology that provides for real high dynamic range - HDR - experiences on phones.īut, OLED is also a deeply flawed technology. That all means you see far more detail in the shadows and in the highlights. Even and especially if other pixels are still lit up.Īlso, the way OLED is used on phones, it can go much brighter than LCD, so you also get really white whites.

When a pixel goes dark, it goes super inky black dark. Some backlight is just always coming through.īut, when the sun comes up, it's bright.

If it's a really bright day, and you close the curtain, the curtain is still being lit up from behind and there's still light leaking in around its edges. Think of the difference between a curtain and the sun.

Apple pro motion technology